Team Expertise


Helping Businesses in a Wide Range of Industry Verticals

AlFikra’s marketing and sales professionals have over 15 years of proven experience in the Middle East and GCC regions. We have launched successful brands from scratch and assisted already established companies expand their operations worldwide.

Our marketing and sales experts in GCC analyze complex market states, offering valuable strategic insights to business leaders that directly result in their growth. We chart out brand strategies on both the long- and short-term scopes and cover all angles to provide your business with the right marketing and sales consultancy at the right time.

Our Key Marketing Expertise Includes:

  • Strategy planning and execution
  • Omni Channel Marketing
  • Customer Targeting Strategies
  • Product benchmarking, competitive analysis & pricing strategies
  • Digital Advertising:
    • Strategy optimization
    • Spend planning
    • Digital & Programmatic buying
Social Intelligence & Research

AlFikra’s Social intelligence and research team gained though our strategic partnership with Bakamo offers a unique approach to social media research that combines technology, human intelligence, and deep formal knowledge in behavior science. Social media insights are discovered without asking, removing any outside influence. They reflect the world as people see it. We combine big data analytics, social theory, and psychology for a deep and precise understanding “to make sense of it all”. 

We use social intelligence tools to deliver insights coming directly from your customers and your community that lead to disruptive innovations. We customize our serviced to meet your exact requirements –across markets, languages, and industries. We help you confidently support strategic and business tactical decisions on product design, marketing, and advertising by focusing on Actionable insights extraction:


  • Research-based marketing
  • Social intelligence Analysis
  • Customer Profiling
  • Social listening
  • Competitive benchmarking
Application, Software Development and IT Solutions

Our veteran IT experts hold over 15 years of experience in a wide range of technical fields. After launching many successful IT projects in the Middle East & GCC, our team of IT consultants is equipped with deep market insights. They are constantly developing their skills of all the new digital tools and are learning wabest utilize them to help you fully optimize your business digitally. 

Their expertise includes:

  • Application and software development
  • UI/UX development and optimization
  • Organizational IT services
  • Corporate digital transformation
Banking, Finance and Government Affairs

AlFikra’s star team of Finance & Banking professionals holds over 10 years of experience in the field of finance. Our team are highly qualified from the most recognized, esteemed institutions nationally and internationally. We prioritize growing our team with multilingual skills and support ongoing learning and development efforts to stay relevant to the fluctuating financial markets.

Their expertise includes:

  • Asset management
  • Economic research
  • Governmental relations management in the GCC and Middle Eastern markets

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